Virtual Reality (VR) has been emerging out as one of the most hyped technologies from the last decade. With technological giants like Microsoft, Google, Facebook, and Apple investing billions in constructing the hardware, formulating the software, and developing VR applications, a remarkable trend has been observed of integrating VR to corporate events around the world.
Virtual Reality and Corporate Events – A Perfect Combo:
While this trend is leaping exponentially, many event professionals are jumping straight in on the bandwagon; utilising the potential of VR in transforming corporate events to a whole new level. So much so, that VR in the event planning is now being regarded as an ideal environment to make use of the technology’s sheer potential. That being said, described below are examples for some of the most promising corporate events where VR is taking the lead:
1. Corporate Meetings and Conferences:
Virtual Reality can be a fantastic tool to ensure team-building and business activities that are aimed at establishing goals and formulating a strategic focus. A dynamic shift in business model has led to business professionals depicting their ideas in real-time to their audience, rather than just addressing them through words or endless PowerPoint slides. With an option to put on the headsets and address them as they explore a simulation of the business idea, VR is emerging out as a brilliant resource.
Moreover, amidst the ongoing COVID-19 pandemic, businesses have started utilising VR tools as a viable alternative to continuing their business practices. Maintaining social distancing to the fullest, VR has been exceptional when it comes to conducting immersive conferences and meetings without needing to have participants present in real-time.
2. Recruiting Young Talent:
Using technology in a precise way is bound to appeal to your target market, making your recruitment campaigns much more effective. This is the reason why many renowned companies have started opting for VR as an option to give their job applicants a ‘closer’ look into the role they’re applying for. Not only is this a viable option for the applicants, but it also makes the application process more manageable and very much tangible. Moreover, VR tools also make it easier to conduct employee training, allowing them to have more on-hands experiencing. A perfect example would be the game “Keep Talking and Nobody Explodes”. This VR game is one of the finest games ever built to help employees practice ‘Team building’. It helps them learn how to co-exist and perform better by working as a single unit!
3. Raising Donations at Charity Events:
Virtual Reality can be a viable tool in helping donors envisage the genuine impact that their contributions make in helping out people in dire needs. The experience is so legit that they can almost feel integrated within the simulated surrounding. By guiding them through a ‘before and after’ experience, it would be easier to illustrate as to what can be achieved. Hence, it would be more distinctive to show the donors where their money would be spent and the outcome it would produce.
4. Enhancing Sales Events:
VR can viably amp up sales for an organisation and make it easier for the potential customer to understand the product being offered and the objective it serves. With the game-changing potential that VR bestows, companies are utilising VR in a way that immerses the customer into their brand.